The Blu-Ray is becoming a mass medium and appears to be gradually but definitely against the rival DVD technology as a new ruler. In an international survey of the largest portals Bluray, nearly 50 percent of people surveyed, almost completely switched over to be on the Blu-Ray Disc. Another 25 use the Blu-Ray for the most part already, but every now and then grab the DVD. The rest of the surveyed people still swear allegiance to the DVD.

It is so noticeable, that the buyers slowly but surely recognizes that the Blu-ray disc contains the information in a format that is going to be the standard in the future. Another advantage is the fact that the cost of a DVD and a Blu-Ray disc have largely aligned. If anything there may be a small surcharge to shell out.

The days when Blu-Ray cost considerably more than a DVD are absolutely gone. With the survey it is also become clear that the users average 15 – 20 dollars per film respectively and are buying five movies a month.

The consumer is ultimately getting a significantly better picture quality , and usually better sound and other aspects are also much improved compared with DVD.

Blu-Ray users prefer better quality as the main argument for buying a Blu-Ray disc, the image of this medium produces outstanding HD picture. The HD picture is more important than just seeing normal quality pictures. Nevertheless, well over 50 percent of consumers own a 5.1 or 7.1 sound system.

The cost of Bluray players also fell sharply in the past few months. During 2006, a Blu-Ray player was hardly affordable, and now there are already quite good for under 200 dollars. The Sony BDP s480 player is already available for about 125 dollars and you have to pay anything extra.